The site owner owns put options on IMergent, the company behind StoresOnline. A decrease in that stock price could benefit the site owner.
From StoresOnlineExposed
STATE OF FLORIDA OFFICE OF THE ATTORNEY GENERAL, Plaintiff, v IMERGENT, INC., STORESONLINE, INC. AND GALAXY MALL, INC. Defendants, filed in the Circuit Court of the Second Judicial Circuit in and for Leon County, Florida, with a case number of 2007CA1665. The complaint alleges violations of the deceptive and unfair trade practices act and seeks to require the Company to register as a seller of business opportunity. The complaint does not name any allegedly aggrieved purchasers or any parties who may have allegedly been defrauded.
Previously, the Office of the Attorney General issued a press release relating to what it described as an "active public-consumer related investigation" indicating that the office was investigating iMergent, Inc. (the "Company") for "alleged deception of would-be entrepreneurs who buy StoresOnline business services (websites, etc.) at promotional seminars." At that time, the Company had received requests for information relating to only fourteen customers over the last three years from the Attorney General of Florida. Nine of those cases had been resolved at that time and the Company was waiting for responses from the Office of the Attorney General on the other five.
[edit] Economics Crime Division, Florida
Case Number: L07-3-1007 Subject of investigation: iMergent, Inc., dba, Storesonline, Inc., fka Galaxy Mall
Allegation or issue being investigated:
Alleged deception of would-be entrepreneurs who buy "Storesonline" business services (websites, etc.) at promotional seminars.
AG unit handling case: Economic Crimes Division in Tallahassee, Florida
For more information about this case and listing your site as an unresolved complaint, contact:
Economic Crimes Division Office of the Attorney General The Capitol Tallahassee, FL 32399-1050 Voice: 850-414-3300 Fax: 850-488-4483

